iPhoneX_03_heimelig

Logo. Concept. Business Plan. Prototyp. Animation. Video.

 

Heimelig

A service concept for sustainable products, producers and potential buyers of regional food, which enables shopping and selling via a mobile app and 24/7 pick-up points.…

 

Logo. Concept. Business Plan. Prototyp. Animation. Video. 

Heimelig

A service concept for sustainable products, producers and potential buyers of regional food, which enables shopping and selling via a mobile app and 24/7 pick-up points.… 

Client:
Student project in Innovation Management

Contribution:
Logo. Concept. Business Plan. Prototyp. Animation. Video. 

Contribution:
Logo. Concept. Webdesign. Animation. Video. 

Coproduction:
Becker Sinja, Bosch Karolin, Fahn Vanessa, Kreppold Dominik

Year:
2019

Platform:
Mobile. Pick-up points

Agency:

01. Concept.

Heimelig is a service concept for sustainable Products, producers and interested parties of regional groceries, which are shopping and selling via a mobile app and 24/7 pick-up points. The customer is free to pick up the products, which he can buy and pay via the app, directly from the producers or in a "heimelig hub". The "Heimelig Hubs" are a box system that can be reached 24 hours a day, every day of the week. By QR code a pre-ordered box can be opened and the products can be collected. The food will be delivered with "heimelig shuttles" from the farms and filled into the appropriate boxes. In addition, the app uses daily routes to provide an optimal route to the sales stations. This ensures that purchasing is optimally integrated into daily life.


01. Concept.

Heimelig is a service concept for sustainable Products, producers and interested parties of regional groceries, which are shopping and selling via a mobile app and 24/7 pick-up points. The customer is free to pick up the products, which he can buy and pay via the app, directly from the producers or in a "heimelig hub". The "Heimelig Hubs" are a box system that can be reached 24 hours a day, every day of the week. By QR code a pre-ordered box can be opened and the products can be collected. The food will be delivered with "heimelig shuttles" from the farms and filled into the appropriate boxes. In addition, the app uses daily routes to provide an optimal route to the sales stations. This ensures that purchasing is optimally integrated into daily life.

anaylose_probleme

02. Problems/Analyses.

A diverse and growing food supply is helping to raise consumer expectations about the quality of food. According to the Nutrition Report 2018, more than three-quarters of consumers in Germany attach importance to food coming from the region. Although the first Startups with concepts for sustainable food shopping and food bartering but no solution has yet been established. In addition to sustainability, the opening hours and the availability of food cause also problems for consumers.

In order to gain further knowledge about the target group, a questionnaire tool was used to created a survey with ten questions (" see appendix Survey). This provides a clear picture of what is the general attitude to grocery shopping at the moment, which purchasing behaviour the target group have and how ecological and sustainable they think.


questionnaire_results

03. Project planning, procedure, methods and UX Process.

During the development of the concept for heimelig, we focused on two basic UX processes - User Centered Design Process and Double Diamond Approach. These serve to ensure that the final product is user-centered and can be operated intuitively. In addition, it should be able to be integrated usefully into the everyday life of the user.

Our team was devided into four different parts (Service Design/Lead Design & Concept, Marketing Research, Business Strategy Design and Innovation Design), with working in all areas but each of us has his/her own specialization. I was mainly concerned with the concept and the design. This involved developing the corporate design, the high fidelity prototyp and the final movie.

02_screen_research

04. Corporate Design.

In order to achieve a uniform appearance externally, our corporate design supports an appropriate image in addition to a logo and the company name "heimelig." This name should show the regional solidarity – a feeling of warmth and security. Since our service concept is based on regional products, this should also be reflected in our service. The colours green, orange and grey were chosen because they support a sustainable visual.

corporate_design_heimelig

05. High Fidelity App Prototyp.

After the paperprototyp and the pilot test was carried out and all requirements for the app were determined, we developed a high-fidelity prototype with the Figma program. We linked all screens to get a clickable prototype and therefore it makes it easier to test the prototyp with persons afterwards.

iPhone-XR-all-colors-Mockup_heimelig
Multiple-Isometric-iPhone-MockUps
prototyp_zweibilder

06. Final User Testing.

After completion of the High Fidelity prototype, it was tested with a total of 10 possible customers. All relevant and serious bugs should be found and fixed afterwards. Such a test is part of the iterative process and involves the customer more in the development of a new product.

In addition to various use cases that the test person had to go through and to some open questions, we ended up with the Usability Scale (SUS) system and the User Experience Questionnaire (UEQ) was used as a standardized questionnaire to assess the usability of the app and compare it with other market participants.

The result of the SUS with 78.25% provides a very good value and in comparison to other apps tested with this questionnaire we are above average.
The UEQ showed that the attractiveness, efficiency, controllability and originality were excellent and among the best ten results.

06. Final User Testing.

After completion of the High Fidelity prototype, it was tested with a total of 10 possible customers. All relevant and serious bugs should be found and fixed afterwards. Such a test is part of the iterative process and involves the customer more in the development of a new product.

In addition to various use cases that the test person had to go through and to some open questions, we ended up with the Usability Scale (SUS) system and the
User Experience Questionnaire (UEQ) was used as a standardized questionnaire to assess the usability of the app and compare it with other market participants.

The result of the SUS with 78.25% provides a very good value and in comparison to other apps tested with this questionnaire we are above average.
The UEQ showed that the attractiveness, efficiency, controllability and originality were excellent and among the best ten results.

participants_opinion_1

07. Challenge.

For us as User Experience Design students it was particularly instructive and informative to include many economic aspects in the concept. This gave us information on pricing policy, lean canvas, value proposition canvas and other business methods that will benefit us in the future..

08. Lessons Learned.

The direct contact with potential interested parties and companies was a very good experience and strengthened us in our concept. Due to our good cooperation in the team, "heimelig" has grown very close to my heart.

08. Lessons Learned.

The direct contact with potential interested parties and companies was a very good experience and strengthened us in our concept. Due to our good cooperation in the team, "heimelig" has grown very close to my heart.

08. Lesson Learned.

The direct contact with potential interested parties and companies was a very good experience and strengthened us in our concept. Due to our good cooperation in the team, "heimelig" has grown very close to my heart.

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