Client:
Student project in Innovation Management

Coproduction:
Becker Sinja, Bosch Karolin, Fahn Vanessa, Kreppold Dominik

Year:
2019

Platform:
Mobile. Pick-up points

Agency:
–

02. Problems/Analyses.

A diverse and growing food supply is helping to raise consumer expectations about the quality of food. According to the Nutrition Report 2018, more than three-quarters of consumers in Germany attach importance to food coming from the region. Although the first Startups with concepts for sustainable food shopping and food bartering but no solution has yet been established. In addition to sustainability, the opening hours and the availability of food cause also problems for consumers.

In order to gain further knowledge about the target group, a questionnaire tool was used to created a survey with ten questions (" see appendix Survey). This provides a clear picture of what is the general attitude to grocery shopping at the moment, which purchasing behaviour the target group have and how ecological and sustainable they think.

03. Project planning, procedure, methods and UX Process.

During the development of the concept for heimelig, we focused on two basic UX processes - User Centered Design Process and Double Diamond Approach. These serve to ensure that the final product is user-centered and can be operated intuitively. In addition, it should be able to be integrated usefully into the everyday life of the user.

Our team was devided into four different parts (Service Design/Lead Design & Concept, Marketing Research, Business Strategy Design and Innovation Design), with working in all areas but each of us has his/her own specialization. I was mainly concerned with the concept and the design. This involved developing the corporate design, the high fidelity prototyp and the final movie.

04. Corporate Design.

In order to achieve a uniform appearance externally, our corporate design supports an appropriate image in addition to a logo and the company name "heimelig." This name should show the regional solidarity – a feeling of warmth and security. Since our service concept is based on regional products, this should also be reflected in our service. The colours green, orange and grey were chosen because they support a sustainable visual.

05. High Fidelity App Prototyp.

After the paperprototyp and the pilot test was carried out and all requirements for the app were determined, we developed a high-fidelity prototype with the Figma program. We linked all screens to get a clickable prototype and therefore it makes it easier to test the prototyp with persons afterwards.

07. Challenge.

For us as User Experience Design students it was particularly instructive and informative to include many economic aspects in the concept. This gave us information on pricing policy, lean canvas, value proposition canvas and other business methods that will benefit us in the future..