Cooperation:
BMW

Supervisor:
Martin Pfeifer

Year:
2019-2020

Platform:
On-board

— Digitally generated data worldwide will amount to approximately 175 Zettabyte in 2025, compared to 33 Zettabyte in 2018. This corresponds to 1021 bytes - a 175 with 21 zeros. 

By designing the screens taking into account the needs of safety and competence it could be shown that there are design principles that trigger these needs. When it comes to the need for safety, principles such as: getting an overview, making comparisons, using real time information for decisions, getting tips and advice and a history view play a major role. When it comes to the need to feel competent, other principles are crucial: Motivation, the feeling of belonging to a community, being able to make individual preferences, having alternatives and being rewarded are of great advantage.

For all the principles mentioned, subtleties such as lines, comparison points, color coding, diagram types, and microanimations play an enormous role. Therefore, it is especially important to consider these principles when designing data-based applications and user interfaces in order to guarantee that the user has the best positive experience possible. The principles I developed are generally valid and can be extended to different areas.

03. Human experiences through emotions and needs.

The prerequisite why a product is successful or less successful and why it triggers an experience in us is due to our emotions. Our behaviour is influenced by subconscious decisions and is therefore a natural human drive. Subconscious decisions influence nearly every everyday situation. 

Psychological needs are an essential part of user experience and an omnipresent topic in psychology. 

The need for safety is one of the basic human need that has existed since human evolution. If the user has the feeling to be safe, he will also use the product or the system more often and build up more trust. Nowadays, products have to prove that they offer a certain protection. But as mentioned, human needs are also triggered subconsciously. That is why it is so important to think about how products are used and what needs they trigger.

The feeling of competence is another fundamental need that is deeply rooted in human behaviour. It is a psychological need which implies that people are curious from the beginning and try to influence activities through their actions in order to achieve a positive effect. People are looking for challenging tasks and striving for growth to experience reward and feel comfortable.This promotes their talents, supports abilities and helps to increase endurance.

04. Research question.

— Are there any design principles that foster the feeling of safety and competence and provoke decisions and interactions based on visual triggers?

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05. Design principles for the feeling of safety.

06. Design principles for the feeling of competence.

07. Applying the principles on two topic fields and mobility activities.

To explain the design principles in more detail, the two areas electric mobility and health are used as examples for further elaboration and screen design. In order to develop the best possible concepts, the customers’ painpoints are analysed to better understand their needs.

08. Animations.

— Every principles is elaborated visual and interactive.

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#Electric mobility All principles

#Health All principles